Here’s what you’re going to learn in this 6-part mini course:
Lesson #1: 80/20 rule of copywriting - How to uncover the EXACT words that will turn your readers into paying clients.
Lesson #2: The “Five Fundamental Fibres” copywriting technique - The five essential elements that turn subscribers and followers into raving fans (spoiler alert: there’s actually six)
Lesson #3: How to use your inbox as an endless source of email templates - without stealing, copying or doing anything morally corrupt!
Lesson #4: Storytelling - The “caveman story-hack” that will guarantee your emails and other copy gets read.
Lesson #5: Ethical (non-sleazy) persuasion - Direct response copywriting methods that don't leave you feeling like you need a hot shower and a scrubbing brush to clean away the shame.
Lesson #6: Putting it all together - How to leverage your new copywriting skills to create a consistent marketing message across multiple touch-points.
These techniques work for ALL KINDS of coaching businesses...
Candyss Weaver
Career Transition Coach
Erna Mary
Business Coach
Nikki Evans
Life Coach
Hi there, I’m Andrew ‘Wilko’ Wilkinson – former English teacher turned brand copywriter for online coaching businesses.
Now, I could use this space to tell you how awesome I am… *yawn*
Instead I’ll answer the question you’ve probably got on your mind...
“Why is a professional copywriter giving away all his tricks for free?”
Look, I want to be 100% transparent with you here.
I'm not giving away ALL my tricks...
But I know from conversations with dozens of coaches in different niches...
That you might not be ready to hire a copywriter!
And the thing is, I made a commitment to myself and the universe when I set out on this journey.
You see, I didn’t get into the online marketing game to make $1,000,000 selling smoke and mirrors…
I don’t care about mansions and Lambos…
And please, don’t ever let me catch you calling me “bro”!
NO. I want to use my skills, knowledge and experience to make a difference in the world.
And this became the mantra that influences all of my business decisions:
“I Help People Help People”
So when I asked myself how I can help those amazing people who are growing and building coaching businesses…
Those who aren’t at the outsourcing stage yet…
To get access to the same branding and messaging strategies that million dollar coaching businesses have…
This is what I came up with...
Andrew 'Wilko' Wilkinson & Aww Yes Copywriting
Bismarckplatz 4
70197 Stuttgart, Germany
