If you’re an online coach looking to crank up your income and impact, you’re in the right place.
Let’s talk about something that’s often overlooked but can be a game-changer for your business – your unique brand voice.
What the Heck is a Brand Voice?
Think of your brand voice as your business’s personality. It’s not just about what you say, but how you say it.
It’s the tone, style, and vibe of your content that sets you apart from the sea of sameness.
It’s about being unapologetically you, and not some cookie-cutter version of what you think a coach should sound like.
Why Should I Give a Damn About Brand Voice?
Well, for starters, it helps you stand out from the crowd.
In a world where everyone and their dog is a coach, having a distinctive voice can make you memorable.
It also helps you build trust with your audience. People are more likely to engage with brands they feel are authentic and trustworthy.
And let’s not forget, a strong brand voice can help you attract more clients. When people feel connected to your brand, they are more likely to become loyal customers.
3. How Do I Find My Unique Brand Voice?
Finding your unique brand voice isn’t about pulling some fancy words out of a hat. It’s about understanding your audience, defining your goals, and creating a voice that is authentically you.
Start by getting to know your audience.
What do they want?
What challenges are they facing?
What do they expect from your brand?
Once you have a clear understanding of your audience, you can start to craft a voice that resonates with them.
Next, get clear on your goals. What do you want your brand to represent? What values do you want to convey? Your brand voice should reflect these goals.
Finally, create guidelines for your brand voice.
This includes defining the key elements of your voice, such as its tone, style, and personality. It also involves creating a list of words and phrases that align with your brand voice. These guidelines will serve as a reference for all your content creation efforts.
How Do I Use My Brand Voice to Attract More Clients?
Once you’ve found your unique brand voice, it’s time to put it to work.
This involves incorporating your brand voice into all your marketing efforts, from your Instagram posts to your emails. It’s about consistently conveying your brand personality in a way that resonates with your audience.
It’s about creating content that is not only informative but also engaging and relatable. By doing so, you can attract more clients and grow your coaching business.
So, to sum up, finding your unique brand voice is an essential step in building a successful coaching business.
It’s about understanding your audience, defining your goals, and creating a voice that is authentically you. So take the time to find your voice, and watch as it transforms your business and attracts more clients.
